Social media isn’t just about likes and shares anymore — it’s the heartbeat of modern marketing. If you’re diving into your dissertation, social media marketing dissertation topics offer endless possibilities. You could explore how algorithms shape consumer behavior, the rise of influencer credibility, or the impact of short-form video on brand engagement.
Think about what fascinates you most — is it how social platforms drive brand loyalty, how user-generated content builds trust, or how AI is transforming digital campaigns? The key is to connect real-world marketing trends with your academic research. After all, today’s viral trend might just inspire tomorrow’s groundbreaking dissertation.